This Award pays homage to a global business leader that has used design as a strategy for its success in today’s highly competitive and globalised markets. It takes into account the fact that cost-competitiveness alone can no longer guarantee commercial success in such an environment, and that design has emerged as a key differentiator in producing sustainable results.
This has led to a fundamental rethink of what best practice means in both the design and business communities, and the adoption of a commitment to excellence that balances both economic and social values.
Sustainable growth through design is not a new concept, yet the important relationship between strong corporate leadership and design excellence is often underestimated. The Design Leadership Award commends the dedication and achievement of a company that has successfully integrated the two into a single concept.