This Award pays homage to global business leaders who have used design as a strategy for their success in today's highly competitive and globalised markets. They take into account the fact that cost-competitiveness alone can no longer guarantee commercial success in such an environment, and that outstanding design has emerged as a key differentiator in producing sustainable results.
This has led to a rethink of what best practice means in both design and business communities, and the adoption of commitment to excellence that balances both economic and social values.
Sustainable growth through design is not a new concept, yet the close relationship between corporate leadership and design excellence to business success is often underestimated. The Design Leadership Award commends the dedication and achievement of the companies and their leaders which have successfully integrated the two into a single concept for their accomplishments.